Adyen, the global financial technology platform of choice for leading businesses, has launched its 2023 holiday campaign in support of the global children’s charity Make-A-Wish, to grant life-changing wishes and unforgettable experiences to children living with critical illnesses. Decathlon, Vue Cinemas and Marc O’Polo have already signed on to raise funds at checkout for Make-A-Wish through Giving, Adyen’s donation product. Adyen will match every donation made.

Make-A-Wish has the vision to grant the wish of every child diagnosed with a critical illness. A wish can be the spark that helps these children believe that anything is possible and gives them the strength to fight harder against their illnesses. In 2022, Make-A-Wish joined Adyen’s inaugural holiday Moments that Matter campaign which featured a number of nonprofits, during which over €248,000 was donated, Adyen matched this amount with just under €500,000 being raised in total for the charity.

At moments throughout the year – or in response to an emergency – Adyen activates campaigns so its customer base can fundraise as a community for a chosen cause or causes. This is the fourth campaign this year, the others being for Earth Day, Pride and emergency response for the Turkey and Syria Earthquakes and wildfires. This holiday season Adyen’s existing merchants can easily switch on Giving so that they in turn can allow their customers to donate to Make-A-Wish at checkout. There is minimal to no integration work needed for businesses to get set up and all marketing materials and collateral are delivered by Adyen to businesses. All donations go directly to the nonprofit and Adyen absorbs all fees involved.

“It’s a privilege for us to raise funds for such a noble cause as Make-A-Wish, especially during the festive period which should be a magical time for children,” commented Ethan Tandowsky, CFO at Adyen. “After the success of last year’s campaign, we can’t wait to see the difference that our customers can make to the lives of the many children that Make-A-Wish do such valuable work with.”

“The support of businesses like Adyen is so important to us, especially at this time of year,” commented Luciano Manzo, President & CEO of Make-A-Wish International. “We are grateful to Adyen’s customers – it is ultimately thanks to donors that we can keep doing our vital work and make a massive difference to the lives of as many children living with critical illnesses as possible.”


Niamh Ryan

Niamh Ryan

Niamh Ryan is Senior Manager, PR and Communications at Make-A-Wish International, having joined the organisation in 2022 after 5 years at Make-A-Wish Ireland. Niamh oversees the organisation’s internal and external communications and looks after media relations and media strategy. With a background in digital marketing, she is passionate about employing the latest technology and trends to help more people learn about the life-changing power of a wish-come-true!