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Formula 1, Disney and Make-A-Wish® Launch Charity Auction of Specially Designed Racing Helmet

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By Sixtine Tabard - Reading time 1 min
Red graphic featuring the Disney Mickey Mouse logo, the Formula 1 logo, and the phrase FUEL THE MAGIC in bold white letters. Disney and F1 trade marks are noted in the bottom corners.

Formula 1, Disney and Make-A-Wish® have come together for a first-of-its-kind collaboration to help grant life-changing wishes for children with critical illnesses around the world.

A custom racing helmet created in partnership with Bell Racing and designed by Bret Iwan, the official voice of Mickey Mouse, with creative direction from Bobby Kim, Global Creative Director, Disney Consumer Products, will be available for auction to help raise funds for wishes around the world.

Signed by Formula 1 drivers during the British Grand Prix race weekend at Silverstone, including Make-A-Wish France ambassador Pierre Gasly, the helmet will be on auction through F1 Authentics from 11–18 July 2026.

All net proceeds* from the auction will benefit Make-A-Wish, helping grant life-changing wishes for children with critical illnesses and their families when it is needed most.

This collaboration builds on long-standing relationships between Disney, Formula 1 and Make-A-Wish. The Formula 1 partnership has been active since 2023, with over 185 wishes granted for children with critical illnesses. The Disney partnership began more than 45 years ago with the first official wish granted at Disneyland. Since then, Disney and Make-A-Wish have worked together to grant more than 175,000 life-changing wishes for children with critical illnesses around the world, bringing hope, joy and strength to children and their families during some of their most difficult moments.

Visit the auction page on F1 Authentics: Disney x Formula 1 Helmet

*Net proceeds include all revenue received for the helmets/products minus transaction, tax or logistics-related expenses.

A black and red racing helmet with Mickey Mouse graphics and several signatures, displayed in a clear acrylic case on a black plinth.

By Sixtine Tabard

Sixtine Tabard, Digital Marketing Manager at Make-A-Wish International, joined the organization at the beginning of 2025. With over 9 years of digital marketing & analytics experience in e-commerce, she brings a wealth of expertise. Sixtine is responsible for the website content and SEO, and supports new affiliates in setting up their own website. Additionally, she manages the digital analytics side of the website to improve its efficiency and ensure a smooth donation process for all Make-A-Wish supporters. We believe in transparency and accuracy. Read more in our editorial guidelines.