Shangri-La launches its debut partnership with Make-A-Wish International. Celebrating the importance of family, special offerings across the Middle East, Europe, India, the Indian Ocean, and Canada will be created to raise vital funds for the inspiring work the foundation does for children and families around the world.
A wish has the ability to transform the lives of children and their families during some of the most difficult times, giving a sense of hope and escapism when needed most. Through partnering with Make-A-Wish International, Shangri-La invites guests to make a difference with their travels by supporting this essential cause to help children experience the power of imagination and the strength it brings.
Family has always been at the heart of Shangri-La. This World Family Day sees the launch of a special collaboration with Make-A-Wish International, involving three campaigns that will run across the next 12 months. Beginning with the summer launch campaign, from June 2022 hotels will offer specially created Afternoon Teas, dedicated ‘Make-A-Wish Come True’ stay packages, and more, with a percentage of the proceeds being donated to Make-A-Wish International.
Following the summer, and paying homage to Shangri-La’s Asian heritage, a bespoke toy will be created for the Mid-Autumn Lunar Festival with 100% of the proceeds given to Make-A-Wish International. The collaboration then moves on to the Festive Season, where a variety of exciting offerings will be created to celebrate the most magical time of the year. Looking ahead to January 2023, with the celebration of Chinese New Year, the third instalment of the partnership will be brought to life with mystical Wishing Trees appearing across the region to bring a sense of wonderment to start the New Year.
For more information on the collaboration please visit Shangrilaexperiences.com.
Further information on Shangri-La and Make-A-Wish International can be found by following the initiative via the hotel’s social media channels using the hashtags #myshangrila.
Jessica Curran is Digital Marketing Manager at Make-A-Wish International, having joined the organisation in 2020 after 2.5 years at Make-A-Wish Ireland. Jessica is responsible for planning and executing social media content across all major platforms. Additionally, she oversees Make-A-Wish International’s external website, ensuring its effectiveness and alignment with our mission.