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Make-A-Wish® International and Uber Join Forces to Drive Hope Across Latin America

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By Sixtine Tabard - Reading time 1 min
A smiling young girl in a WISH KID shirt steps out of an Uber, reaching out to a person in a VOLUNTEER shirt, as Make-A-Wish® International drives hope across Latin America. An adult woman smiles supportively from inside the car.

Make-A-Wish® International has announced a new partnership with the Uber app to help bring life-changing wishes to children living with critical illnesses across Latin America.

Through this collaboration, the Uber app will provide promo codes for rides to Make-A-Wish Affiliates in Colombia, Ecuador, Panama, and Peru, enabling staff and families to move safely and conveniently as wishes are granted.

This initiative reflects a shared commitment to creating meaningful experiences for children who need hope most. By easing mobility challenges, the partnership enables more children to experience the transformative power of a wish—a moment that improves physical, psychological, and emotional well-being, and restores a sense of childhood.

Background on the Partnership

The partnership between Make-A-Wish International and the Uber app is designed to remove barriers for families and volunteers during the Wish Journey. Uber will provide promotional ride codes redeemable through the app within the four participating countries. These rides will help to support wish families and Make-A-Wish Volunteers and staff as they move to wish experiences, medical appointments, and other essential activities connected to granting wishes.

“Every wish is a journey. But this partnership is about more than mobility—it’s about delivering hope. Together with Uber, we’re making it easier for families to experience the life-changing power of a wish,” said Luciano Manzo, President & CEO, Make-A-Wish International.

“Mobility can play a powerful role in moments that truly matter. Through this partnership, we’re helping reduce everyday mobility barriers so families and Make-A-Wish teams can focus on what matters most: being present throughout the Wish Journey. We’re proud to support this initiative and help make these meaningful experiences more accessible when hope is needed most,” said Belén Romero, Regional General Manager for the Andean, Central America, and Caribbean region at Uber.

Impact for Wish Children

In the LATAM region, every five minutes a child is diagnosed with a critical illness that makes them eligible for a wish. Through this partnership, families in Colombia, Ecuador, Panamá, and Perú gain easier access to experiences that light up a child’s world—whether it’s soaring through the day as a superhero, riding their very first bicycle, traveling together as a family, or simply enjoying moments of togetherness free from stress. With the Uber app  and Make‑A‑Wish united, more wishes can be granted to the children who need them most.

Make-A-Wish International and the Uber app share a vision of creating positive change through collaboration. By working together, we can ensure that more children facing critical illness can experience the hope, strength, and joy that a wish brings.

About Uber

Uber launched in 2010 to solve a simple problem: How to get a ride with just the touch of a button? 1.5 million rides later, the app develops products that help people get to where they want to be. By transforming how people, food, and other items move around the city, Uber opens a new world of opportunities. The app is currently available in over 15,000 cities worldwide.

By Sixtine Tabard

Sixtine Tabard, Digital Marketing Manager at Make-A-Wish International, joined the organization at the beginning of 2025. With over 9 years of digital marketing & analytics experience in e-commerce, she brings a wealth of expertise. Sixtine is responsible for the website content and SEO, and supports new affiliates in setting up their own website. Additionally, she manages the digital analytics side of the website to improve its efficiency and ensure a smooth donation process for all Make-A-Wish supporters. We believe in transparency and accuracy. Read more in our editorial guidelines.

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