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Make-A-Wish International Launches Global Appeal for Childhood Cancer Awareness Month, Featuring New Animated Campaign

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By Niamh Ryan - Reading time 1 min
A young child in a wheelchair, wearing a blue surgical cap and white coat, looks at a clipboard held by a medical professional. Two adults in medical attire are present, one partially visible, assisting the child.

2025-09-04

Make-A-Wish International is marking Childhood Cancer Awareness
Month this September with the launch of a global appeal to raise
awareness and support for children facing cancer. The campaign,
titled “Help Their World Open Up”, includes a powerful new animated
fundraising video and highlights the life-changing impact of wishes
granted to children diagnosed with critical illnesses.

A cancer diagnosis can dramatically alter a child’s life — replacing
school days with hospital visits and carefree play with fear and
uncertainty. For families, the emotional and physical toll is immense.
Through the power of a wish, Make-A-Wish International helps restore
hope, joy, and a sense of possibility, reminding children what it feels
like to simply be a child.

As part of the campaign, Make-A-Wish International is unveiling a new
animated fundraising video, which illustrates both the disruption
caused by a critical illness and the transformative effect of a wish
come true. The animation captures the emotional journey of children
and families, showing how a wish can open up their world in the most
meaningful way.

One such child is Arsyla, a brave young girl from Indonesia who was
diagnosed with leukemia. Her wish was to become a doctor – inspired
by the medical professionals who cared for her during treatment.
Thanks to Make-A-Wish, Arsyla experienced a day in the life of a
doctor, complete with a white coat, stethoscope, and hospital rounds.
Her wish brought joy and confidence, and strengthened her
determination to one day help others facing similar challenges.
“For children facing cancer, a wish can reignite hope, restore
strength, and remind them of the joy of childhood. During Childhood
Cancer Awareness Month, we invite people everywhere to help us
bring more of these life-changing experiences to children who need
them most,” said Luciano Manzo, President and CEO of Make-A-Wish
International.

Supporters can get involved by donating, fundraising, or sharing the
campaign to help raise awareness. Every contribution helps Make-AWish
International reach more children and families, opening up their
world when they need it most. To learn more or to get involved,
visit worldwish.org.

By Niamh Ryan

Sixtine Tabard, Digital Marketing Manager at Make-A-Wish International, joined the organization at the beginning of 2025. With over 9 years of digital marketing & analytics experience in e-commerce, she brings a wealth of expertise. Sixtine is responsible for the website content and SEO, and supports new affiliates in setting up their own website. Additionally, she manages the digital analytics side of the website to improve its efficiency and ensure a smooth donation process for all Make-A-Wish supporters. We believe in transparency and accuracy. Read more in our editorial guidelines.